About Jessica
Personal Profile
Accomplished, data-driven growth marketing executive with 15+ years' experience defining and leading digital growth strategies delivering on ambitious P&L targets. Results-driven and experienced in building, coaching, and leading data-driven multi-disciplinary marketing teams with a track record of fostering successful cross-functional collaboration to generates results. More than 20 years in Financial Services marketing building value and customer affinity in digital-first start-up divisions, building D2C businesses, creating demand generation for B2B and SaaS sales, and B2B2C marketing models - applying growth strategies that unite the company value with the customer need.
Early Capital One and E*TRADE alum with a strategic mindset capable of developing and delivering inventive, integrated marketing strategies that scale profitably to drive business objectives in alignment with organizational mission. Skilled in connecting data analytics, technology (AI), research, operations and creative into integrated marketing campaigns that achieve corporate objectives.
Passionate about driving growth for mission-driven organizations and creating stronger outcomes for consumers and businesses in fintech, proptech, insurtech, and healthtech organizations.